Not Speaking Up and Barbara Streisand

Are you enabling everyone on the team to be able to bring customer data to the table that says “we need to address this?” Does everyone on the team have the ability to call B.S. (Barbara Streisand) on something that is not right for the customer?

Desirability Matters

The computer industry has matured quite a bit over the past few decades, and these days customers are demanding an ever-higher degree of sophistication, personalization, and polish. Customers are much more savvy and have had a taste of what truly outstanding solutions...